OK, so let's get started jumping straight in with our first texta logo project together.
We're going to want to make ourselves a brand new canvas to give us a lot of space to work with.
I'm not too fussed about what the size is right now.
So I'm going to come over here to create new and then I'm probably going to make this maybe eight by
four inches.
That'll give us a lot of room to work with, a bit of extra space we won't needed at the end, but we
can always trim that out.
I also like to work in 70 pixels per centimeter because it makes things nice and crisp and we don't
have to worry about anything getting too blurry, at least getting going.
So once we're happy with that, we can go ahead and press create.
So here is our blank canvas ready for us to get going with our first logo.
But I want to remind you how easy it is to make something that's recognizable, that's really clean,
just made out of text.
And the number one rule with the text is that font is everything.
So if you find yourself a font that you're really excited about, that is enough to be a logo for you.
So let's have a little look at what we've got here.
There is the New York Times logo here.
It is the same font.
They've been using it for 100 years.
And if you see this font somewhere on the side of that building in New York City, you know that this
is the headquarters of this is the newspaper, The New York Times.
So there is just font there.
They've chosen a very regal looking old font, which is awesome.
So that is one example there.
Let's bring up the next one.
Disney, this font is so recognizable that you can even just shorten it down to this date, you know,
instantly that this is a Disney font and that is just black on white.
And we instantly knew that was Disney.
Let's see what else we've got.
Coca-Cola.
They were very particular in their branding and they have not changed their logo since they started
way, way, way, way back when they used to put cocaine into their ingredients.
Their logo has stayed the same.
Just a text logo, jungle scout you may not have heard of, but it is a company that helps with Amazon
FBA selling and Jungle Scout is just two words pushed together.
One is a different color and they've added a slight addition here to their own.
But again, if you just see the J in the S together, which they sometimes do text logo, Calvin Klein,
all capital letters, a very particular font, very clean.
The letters are quite close together.
But you instantly recognize this.
Canon, which is a photography brand here, they make cameras, but you've definitely seen this before.
And lastly, group, which is the Gwyneth Paltrow brand, she just often uses this by itself, very
standard font here, just black or white.
So we can do so much with text.
And I don't want you to overthink this.
So let's jump back into our own project and create something super simple that is going to be recognizable.
I'm going to come over here to our tea icon here, which is our text and up the top here, my property's
window is not set to my character, so I'm going to make it character.
You can also find this information off the top here once you've pressed the tea.
So bringing in my text, it's going to bring something quite generic down here.
I can also see that my font right now is white.
So let's go ahead and make that black so that we can see what we're working with and we can change it
at any time.
All right.
So I'm going to highlight this and we are going to be working with an imaginary company called GreenSpace.
All right.
So the first thing you need to do, let's type out the name of the company, highlight it and make it
a size that is easy to see so that you can really start thinking about what it looks like from above.
Let's go 48.
That seems big enough for me right now.
All right.
And the generic thing that it was set to was Myriad Pro.
That was the text that I had last used.
So that is what we were working with.
Always try to send to your piece.
You can use these Ruelas right here to find the center of your page.
If you don't have these rules set up like that, you can hit command, are to bring those up or command
to take them away at the same time, see how they change.
Great.
So you can drag just from here, find a bar and it's going to kind of snap itself to the middle of your
page and then you can use that to line up your text.
There we go.
So we have greenspace written here in myriad prose.
I don't think this is very strong.
I don't think that it is anything too special.
So let's have a little look on what some different text looks like.
I personally love using this font called Railway, and the reason I do is because it has a ton of different
versions of how you can present this font.
The regular, of course, is quite plain in the middle.
It's not too fat here.
It's not too thin.
You can go really, really thin with it to create a very bold, thin kind of looking font or the opposite.
It has a really black font here that's really thick and is really bold and takes up a lot of space.
So that's why I love using railway, because there are just so many variables.
There is, you know, the black eye telic as well.
You can go the light italic.
It just really depends on what it is that you're looking for.
This font really has.
So our first one, I'm going to stick here with this railway font because I think that there's a lot
for us to play around with.
What I'd love to do is start with it being quite regular, non italicized, and we can start thinking
about whether or not we want this in capital letters, in lowercase or anything, and how we're going
to differentiate between our a couple of words here.
Now, there is nothing wrong with creating a bunch of space between our letters and having this be a
real minimal logo that just looks like that.
Let me zoom out and show you what that looks like.
I'm going to remove my rule is for now, just so that we can see really cleanly what that looks like.
So that's sort of a very minimal futuristic way of going with a logo.
You can add all this space.
I've done that up the top here with this VÉ.
If I drag this far, it's going to increase and decrease the space between I think I was on about five
hundred, so I'm going to click that back.
The other option that you can do is completely remove it and go the opposite and have a let us be really
close together.
I find that that can look really quite cool if it is a black a darker font and size.
And let's bring this really small.
Maybe the letters are touching like that.
So there's an option there if all of your letters are and if you saw this consistently on a business
card or a shopping bag or a website, you would start to associate this kind of text with this brand
called GreenSpace.
Let's bring it back to zero here so that we remember what it's like to start with.
That is an option there of doing that.
The other thing that I really like to do is to separate my words that there's two words right here,
separate them by using a different style for each section.
So if you come over here and make maybe the first word really quite light and the second word really
quite bold, maybe add a little more space between each letter.
That looks a little familiar, maybe like the jungle sky one we just saw together as well.
So they like to have different kinds of words, be different fonts.
So there is a very, very acceptable text logo here.
The last thing that I'd like to show you on this very, very simple text logo is if you choose a font
that have different options, you have different versions for each letter.
If I'm not happy with the way that line comes down on the G initially, I can just hover over that and
it gets changed to a different kind of gene.
And when we get talking later on, different sorts of monogram logos, which is just letters like,
you know, Google or Netflix or McDonald's, they all have just one single letter represent their whole
logo.
The font choice is obviously imperative with those things so that it becomes recognizable just by itself.
So, yeah, play around with this.
Find a font that you're really excited about.
I personally would like my second word to be quite bold.
I'm going to go black like that.
I like the grain being thin, and I'm also going to create just a little bit more space between my letters.
Because I think that looks really clean.
OK, so let's make this up onto some business cards.
First things first.
We need to make this fit as much of this page as we can.
So Camonte and then you can just drag that size wise or you can increase the font size up the top.
But I just find this a little bit quicker and easier.
So the more size this is taking up on the page, the cleaner it's going to look when we mock it up.
So there we go.
I'm going to also remove the background from this so that it is transparent behind.
And then I'm going to open up my text logo project files.
And I have a couple of business cards, mock ups here.
So let's get these open into Photoshop because this is a black text.
I'm going to mock it up into my color.
So let's open that up into Photoshop.
Beautiful.
This is what it looked like.
Got a generic back of the card where you could put some info and let's go ahead and get our logo onto
our mock up.
So what I'm going to do is because they have both of these open in Photoshop now I'm going to right.
Click on my layer and I'm going to duplicate it.
It's going to bring up this menu here that asks me where I'd like to send it.
And I'm going to send it to my mock up color page, give it a moment to load.
Come across here and you can see how green space logo up the top here.
So let's throw that on our business card right there.
We can zoom in and see what that looks like if it's a little too big.
Come on, T.
We'll change this lamp.
And we can we can send to that in our business card and there is a perfectly acceptable awesome looking
text logo that we made just using black and white text.
All right.
Join me in the next lesson and we can work with another kind of font.