1 00:00:05,720 --> 00:00:10,980 OK, so let's get started jumping straight in with our first texta logo project together. 2 00:00:11,360 --> 00:00:15,770 We're going to want to make ourselves a brand new canvas to give us a lot of space to work with. 3 00:00:16,100 --> 00:00:18,470 I'm not too fussed about what the size is right now. 4 00:00:18,470 --> 00:00:23,900 So I'm going to come over here to create new and then I'm probably going to make this maybe eight by 5 00:00:23,900 --> 00:00:24,740 four inches. 6 00:00:24,740 --> 00:00:30,050 That'll give us a lot of room to work with, a bit of extra space we won't needed at the end, but we 7 00:00:30,050 --> 00:00:31,190 can always trim that out. 8 00:00:31,580 --> 00:00:37,580 I also like to work in 70 pixels per centimeter because it makes things nice and crisp and we don't 9 00:00:37,580 --> 00:00:41,140 have to worry about anything getting too blurry, at least getting going. 10 00:00:41,450 --> 00:00:44,120 So once we're happy with that, we can go ahead and press create. 11 00:00:46,740 --> 00:00:50,550 So here is our blank canvas ready for us to get going with our first logo. 12 00:00:51,060 --> 00:00:57,870 But I want to remind you how easy it is to make something that's recognizable, that's really clean, 13 00:00:58,170 --> 00:01:00,120 just made out of text. 14 00:01:00,420 --> 00:01:04,700 And the number one rule with the text is that font is everything. 15 00:01:04,710 --> 00:01:10,580 So if you find yourself a font that you're really excited about, that is enough to be a logo for you. 16 00:01:10,600 --> 00:01:12,130 So let's have a little look at what we've got here. 17 00:01:12,570 --> 00:01:15,120 There is the New York Times logo here. 18 00:01:15,120 --> 00:01:16,350 It is the same font. 19 00:01:16,350 --> 00:01:18,510 They've been using it for 100 years. 20 00:01:18,750 --> 00:01:23,940 And if you see this font somewhere on the side of that building in New York City, you know that this 21 00:01:23,940 --> 00:01:27,280 is the headquarters of this is the newspaper, The New York Times. 22 00:01:27,330 --> 00:01:28,860 So there is just font there. 23 00:01:28,860 --> 00:01:32,540 They've chosen a very regal looking old font, which is awesome. 24 00:01:32,820 --> 00:01:34,560 So that is one example there. 25 00:01:34,590 --> 00:01:35,590 Let's bring up the next one. 26 00:01:36,360 --> 00:01:41,580 Disney, this font is so recognizable that you can even just shorten it down to this date, you know, 27 00:01:41,580 --> 00:01:46,740 instantly that this is a Disney font and that is just black on white. 28 00:01:46,890 --> 00:01:48,690 And we instantly knew that was Disney. 29 00:01:48,810 --> 00:01:49,770 Let's see what else we've got. 30 00:01:50,700 --> 00:01:51,430 Coca-Cola. 31 00:01:51,490 --> 00:01:56,460 They were very particular in their branding and they have not changed their logo since they started 32 00:01:56,670 --> 00:02:00,600 way, way, way, way back when they used to put cocaine into their ingredients. 33 00:02:00,810 --> 00:02:02,810 Their logo has stayed the same. 34 00:02:02,820 --> 00:02:09,300 Just a text logo, jungle scout you may not have heard of, but it is a company that helps with Amazon 35 00:02:09,300 --> 00:02:14,120 FBA selling and Jungle Scout is just two words pushed together. 36 00:02:14,250 --> 00:02:18,800 One is a different color and they've added a slight addition here to their own. 37 00:02:18,820 --> 00:02:25,920 But again, if you just see the J in the S together, which they sometimes do text logo, Calvin Klein, 38 00:02:25,920 --> 00:02:29,520 all capital letters, a very particular font, very clean. 39 00:02:30,090 --> 00:02:31,650 The letters are quite close together. 40 00:02:31,770 --> 00:02:33,660 But you instantly recognize this. 41 00:02:34,830 --> 00:02:40,440 Canon, which is a photography brand here, they make cameras, but you've definitely seen this before. 42 00:02:40,590 --> 00:02:47,190 And lastly, group, which is the Gwyneth Paltrow brand, she just often uses this by itself, very 43 00:02:47,190 --> 00:02:49,650 standard font here, just black or white. 44 00:02:49,890 --> 00:02:52,560 So we can do so much with text. 45 00:02:52,800 --> 00:02:54,780 And I don't want you to overthink this. 46 00:02:54,780 --> 00:03:00,100 So let's jump back into our own project and create something super simple that is going to be recognizable. 47 00:03:01,210 --> 00:03:07,410 I'm going to come over here to our tea icon here, which is our text and up the top here, my property's 48 00:03:07,410 --> 00:03:10,750 window is not set to my character, so I'm going to make it character. 49 00:03:10,980 --> 00:03:14,630 You can also find this information off the top here once you've pressed the tea. 50 00:03:14,640 --> 00:03:18,220 So bringing in my text, it's going to bring something quite generic down here. 51 00:03:18,570 --> 00:03:20,850 I can also see that my font right now is white. 52 00:03:20,850 --> 00:03:25,050 So let's go ahead and make that black so that we can see what we're working with and we can change it 53 00:03:25,050 --> 00:03:25,740 at any time. 54 00:03:26,430 --> 00:03:26,730 All right. 55 00:03:26,730 --> 00:03:33,620 So I'm going to highlight this and we are going to be working with an imaginary company called GreenSpace. 56 00:03:34,530 --> 00:03:34,860 All right. 57 00:03:34,870 --> 00:03:39,450 So the first thing you need to do, let's type out the name of the company, highlight it and make it 58 00:03:39,450 --> 00:03:44,700 a size that is easy to see so that you can really start thinking about what it looks like from above. 59 00:03:44,700 --> 00:03:45,530 Let's go 48. 60 00:03:45,540 --> 00:03:47,000 That seems big enough for me right now. 61 00:03:47,550 --> 00:03:47,940 All right. 62 00:03:47,940 --> 00:03:52,050 And the generic thing that it was set to was Myriad Pro. 63 00:03:52,050 --> 00:03:54,420 That was the text that I had last used. 64 00:03:54,430 --> 00:03:55,920 So that is what we were working with. 65 00:03:56,460 --> 00:03:58,250 Always try to send to your piece. 66 00:03:58,530 --> 00:04:02,640 You can use these Ruelas right here to find the center of your page. 67 00:04:02,940 --> 00:04:08,490 If you don't have these rules set up like that, you can hit command, are to bring those up or command 68 00:04:08,620 --> 00:04:10,990 to take them away at the same time, see how they change. 69 00:04:11,550 --> 00:04:11,860 Great. 70 00:04:12,270 --> 00:04:17,940 So you can drag just from here, find a bar and it's going to kind of snap itself to the middle of your 71 00:04:17,940 --> 00:04:21,300 page and then you can use that to line up your text. 72 00:04:21,360 --> 00:04:21,670 There we go. 73 00:04:22,530 --> 00:04:25,260 So we have greenspace written here in myriad prose. 74 00:04:25,530 --> 00:04:27,020 I don't think this is very strong. 75 00:04:27,030 --> 00:04:29,130 I don't think that it is anything too special. 76 00:04:29,290 --> 00:04:32,400 So let's have a little look on what some different text looks like. 77 00:04:33,550 --> 00:04:40,990 I personally love using this font called Railway, and the reason I do is because it has a ton of different 78 00:04:40,990 --> 00:04:43,420 versions of how you can present this font. 79 00:04:43,780 --> 00:04:45,940 The regular, of course, is quite plain in the middle. 80 00:04:45,940 --> 00:04:47,020 It's not too fat here. 81 00:04:47,020 --> 00:04:47,920 It's not too thin. 82 00:04:48,550 --> 00:04:55,780 You can go really, really thin with it to create a very bold, thin kind of looking font or the opposite. 83 00:04:55,780 --> 00:05:01,300 It has a really black font here that's really thick and is really bold and takes up a lot of space. 84 00:05:01,300 --> 00:05:05,890 So that's why I love using railway, because there are just so many variables. 85 00:05:06,160 --> 00:05:08,560 There is, you know, the black eye telic as well. 86 00:05:08,710 --> 00:05:10,150 You can go the light italic. 87 00:05:10,150 --> 00:05:12,880 It just really depends on what it is that you're looking for. 88 00:05:13,720 --> 00:05:14,710 This font really has. 89 00:05:14,740 --> 00:05:19,630 So our first one, I'm going to stick here with this railway font because I think that there's a lot 90 00:05:19,630 --> 00:05:20,800 for us to play around with. 91 00:05:21,610 --> 00:05:26,710 What I'd love to do is start with it being quite regular, non italicized, and we can start thinking 92 00:05:26,710 --> 00:05:32,140 about whether or not we want this in capital letters, in lowercase or anything, and how we're going 93 00:05:32,140 --> 00:05:34,910 to differentiate between our a couple of words here. 94 00:05:35,480 --> 00:05:42,910 Now, there is nothing wrong with creating a bunch of space between our letters and having this be a 95 00:05:42,910 --> 00:05:46,090 real minimal logo that just looks like that. 96 00:05:46,100 --> 00:05:47,830 Let me zoom out and show you what that looks like. 97 00:05:48,140 --> 00:05:52,420 I'm going to remove my rule is for now, just so that we can see really cleanly what that looks like. 98 00:05:53,230 --> 00:05:57,160 So that's sort of a very minimal futuristic way of going with a logo. 99 00:05:57,160 --> 00:05:58,780 You can add all this space. 100 00:05:58,920 --> 00:06:01,270 I've done that up the top here with this VÉ. 101 00:06:01,450 --> 00:06:06,580 If I drag this far, it's going to increase and decrease the space between I think I was on about five 102 00:06:06,580 --> 00:06:07,990 hundred, so I'm going to click that back. 103 00:06:09,920 --> 00:06:15,050 The other option that you can do is completely remove it and go the opposite and have a let us be really 104 00:06:15,050 --> 00:06:15,860 close together. 105 00:06:16,400 --> 00:06:22,460 I find that that can look really quite cool if it is a black a darker font and size. 106 00:06:22,460 --> 00:06:24,200 And let's bring this really small. 107 00:06:24,590 --> 00:06:26,360 Maybe the letters are touching like that. 108 00:06:27,620 --> 00:06:32,840 So there's an option there if all of your letters are and if you saw this consistently on a business 109 00:06:32,840 --> 00:06:39,710 card or a shopping bag or a website, you would start to associate this kind of text with this brand 110 00:06:39,710 --> 00:06:40,670 called GreenSpace. 111 00:06:41,030 --> 00:06:44,530 Let's bring it back to zero here so that we remember what it's like to start with. 112 00:06:45,290 --> 00:06:46,870 That is an option there of doing that. 113 00:06:47,030 --> 00:06:51,890 The other thing that I really like to do is to separate my words that there's two words right here, 114 00:06:52,040 --> 00:06:56,060 separate them by using a different style for each section. 115 00:06:56,630 --> 00:07:01,850 So if you come over here and make maybe the first word really quite light and the second word really 116 00:07:01,850 --> 00:07:05,650 quite bold, maybe add a little more space between each letter. 117 00:07:08,720 --> 00:07:12,580 That looks a little familiar, maybe like the jungle sky one we just saw together as well. 118 00:07:12,590 --> 00:07:16,860 So they like to have different kinds of words, be different fonts. 119 00:07:16,880 --> 00:07:20,250 So there is a very, very acceptable text logo here. 120 00:07:20,720 --> 00:07:25,460 The last thing that I'd like to show you on this very, very simple text logo is if you choose a font 121 00:07:25,460 --> 00:07:29,310 that have different options, you have different versions for each letter. 122 00:07:29,480 --> 00:07:33,890 If I'm not happy with the way that line comes down on the G initially, I can just hover over that and 123 00:07:33,890 --> 00:07:35,760 it gets changed to a different kind of gene. 124 00:07:36,290 --> 00:07:42,230 And when we get talking later on, different sorts of monogram logos, which is just letters like, 125 00:07:42,230 --> 00:07:47,570 you know, Google or Netflix or McDonald's, they all have just one single letter represent their whole 126 00:07:47,570 --> 00:07:48,050 logo. 127 00:07:48,530 --> 00:07:54,710 The font choice is obviously imperative with those things so that it becomes recognizable just by itself. 128 00:07:54,860 --> 00:07:56,060 So, yeah, play around with this. 129 00:07:56,060 --> 00:07:57,810 Find a font that you're really excited about. 130 00:07:58,190 --> 00:08:02,340 I personally would like my second word to be quite bold. 131 00:08:02,360 --> 00:08:03,530 I'm going to go black like that. 132 00:08:04,340 --> 00:08:10,310 I like the grain being thin, and I'm also going to create just a little bit more space between my letters. 133 00:08:12,090 --> 00:08:13,900 Because I think that looks really clean. 134 00:08:14,880 --> 00:08:17,990 OK, so let's make this up onto some business cards. 135 00:08:18,510 --> 00:08:19,530 First things first. 136 00:08:19,530 --> 00:08:22,340 We need to make this fit as much of this page as we can. 137 00:08:22,350 --> 00:08:29,630 So Camonte and then you can just drag that size wise or you can increase the font size up the top. 138 00:08:29,630 --> 00:08:31,730 But I just find this a little bit quicker and easier. 139 00:08:32,490 --> 00:08:38,460 So the more size this is taking up on the page, the cleaner it's going to look when we mock it up. 140 00:08:38,490 --> 00:08:39,060 So there we go. 141 00:08:39,090 --> 00:08:42,960 I'm going to also remove the background from this so that it is transparent behind. 142 00:08:43,410 --> 00:08:46,980 And then I'm going to open up my text logo project files. 143 00:08:47,160 --> 00:08:49,890 And I have a couple of business cards, mock ups here. 144 00:08:49,890 --> 00:08:54,600 So let's get these open into Photoshop because this is a black text. 145 00:08:54,600 --> 00:08:56,590 I'm going to mock it up into my color. 146 00:08:56,610 --> 00:08:58,500 So let's open that up into Photoshop. 147 00:08:59,010 --> 00:08:59,390 Beautiful. 148 00:08:59,400 --> 00:09:00,360 This is what it looked like. 149 00:09:00,630 --> 00:09:07,500 Got a generic back of the card where you could put some info and let's go ahead and get our logo onto 150 00:09:07,500 --> 00:09:08,250 our mock up. 151 00:09:08,430 --> 00:09:13,410 So what I'm going to do is because they have both of these open in Photoshop now I'm going to right. 152 00:09:13,410 --> 00:09:16,320 Click on my layer and I'm going to duplicate it. 153 00:09:17,370 --> 00:09:20,400 It's going to bring up this menu here that asks me where I'd like to send it. 154 00:09:20,640 --> 00:09:25,050 And I'm going to send it to my mock up color page, give it a moment to load. 155 00:09:25,350 --> 00:09:28,970 Come across here and you can see how green space logo up the top here. 156 00:09:28,980 --> 00:09:31,560 So let's throw that on our business card right there. 157 00:09:32,250 --> 00:09:36,050 We can zoom in and see what that looks like if it's a little too big. 158 00:09:36,060 --> 00:09:36,960 Come on, T. 159 00:09:37,850 --> 00:09:39,140 We'll change this lamp. 160 00:09:44,660 --> 00:09:51,470 And we can we can send to that in our business card and there is a perfectly acceptable awesome looking 161 00:09:51,470 --> 00:09:55,130 text logo that we made just using black and white text. 162 00:09:56,000 --> 00:09:56,320 All right. 163 00:09:56,330 --> 00:10:00,710 Join me in the next lesson and we can work with another kind of font.