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Do you have a plan for this Web site that you're about to build? No?

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Well, you are not alone.

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When we wrote term papers back in school we were taught to write an outline first.

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We were taught to write the middle of the paper before the introduction and

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the conclusion, and we were encouraged to proofread everything to make sure it

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flowed from start to finish.

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Creating a Web site is not so different from the term paper process.

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First, you need to start with a plan for what you're building.

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You can then concentrate on building the inside pages of the Web site, getting

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some content in place.

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After the inside pages are built, go back to the homepage, and get it in shape.

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Finally, debug the Web site and make sure everything is working correctly

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before you launch it.

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In this course, we will be building a

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Joomla! Web site for kinetECO, a company specializing in alternative energy,

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specifically wind and solar energy.


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Your Web site should reflect three kinds of goals.

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Organizational Goals.

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The site is a reflection of the organization behind it.

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That organization whether it's a business, nonprofit, school, club, or your own

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personal site has a reason for existing.

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What's the reason it exist? Who does it serve?

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What is it trying to achieve?

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Understanding this background will help you understand how the Web site can

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support the organization.

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In a case of kinetECO, the organizational goals to create a new cool technology

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for harnessing energy from wind and solar resources and they need to make sure

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the world knows about the work that they're doing.

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Now the goals of the organization are clear think about why the users are coming

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to the Web site in the first place. Who are they?

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What do they want from this Web site?

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What environment are they in when they're looking at this Webpage?

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In general, users want to read about the latest products to get a sense of

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what's possible with alternative energy.

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They also want to know what's new in alternative energy development.

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Finally, investors need information about the management of the company.

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These users are typically younger people with a strong commitment to the environment.

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For the most part they're looking at the site on a desktop computer, but there's

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rapid growth in the site being viewed on a tablet like the iPad or Android

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tablets, as well as on mobile phones.

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Distributors also need specialized information for installing kinetECO solar

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panels and wind turbines as well.

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In addition to new potentially confidential information about trends and products.

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Once you understand the organization's goals and the user's goals, the Web site

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goals become much clearer.

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kinetECO needs to inform the public about new products that they've been releasing.

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They'd also like to inform funders of the progress made in developing new

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products and technologies.

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They also want to support their distributors in the field.

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The people who are installing kinetECO's solar panels and wind turbines

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for other customers.

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As a result we've designed a site with a structuring content to support the

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goals of the organization, the users, and the Web site.

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This is a very brief summary of how to think strategically about this Web site.

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If you'd like to learn more, and I hope you do, be sure to watch my Website

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Strategy and Planning title available here at lynda.com.